Breaking New Ground: Women Leading the Charge in the Automotive Industry
March is Women’s History Month, when the world comes together to celebrate the history-making achievements and contributions of women across various fields. This year, Club Assist is turning the spotlight on seven remarkable women within the AAA/CAA Battery Program. In an industry traditionally dominated by men, these extraordinary women have either already made history or […]
Boosting Brand Impact: Club Assist’s Strategic Partnership with the CAA Battery Working Group
Club Assist has recently spearheaded a groundbreaking initiative with the CAA Battery Working Group through a commercial designed to highlight the reliability and safety of its battery service. Filmed in the city of Toronto, Ontario this past November, this commercial not only showcases CAA’s commitment to excellence but also emphasizes Club Assist’s innovative approach to […]
Exciting Return of the Battery Service Skills Challenge™
We’re thrilled to announce the comeback of North America’s only Battery Service Skills Challenge™ (BSSC®) for 2024! Open to both fleet and contract stations, this competition invites AAA and CAA Battery Service Technicians to showcase their expertise through hands-on, role-playing events. With a journey that begins with a qualifying period from April 1 to June […]
Threading The Needle with AAA/CAA Partners
Club Assist senior leadership was pleased to attend the 2023 AAA Automotive Conference in Seattle, Wash., where they enjoyed face-to-face interactions with customers and vendors, gathering feedback and insights, and celebrating our AAA and CAA partnerships! “Our relationship with AAA and CAA Clubs is the very heart of our business. The Automotive Conference is always […]
AAA/CAA Conference of Independent Clubs Meets the Ultimate Driving Machine
The 2023 AAA/CAA Conference of Independent Clubs took place in Greenville, South Carolina. Just 30 miles east of the conference location is Spartanburg, home of the only BMW assembly facility in the United States. Club Assist was proud to sponsor the BMW Factory Tour where delegates from more than 15 small AAA/CAA Clubs and AAA, […]
AAA Central Penn Helps Fill Over 1,000 Backpacks with School Supplies for Local Children in Need
This summer, AAA Central Penn partnered with Club Assist and other Central Pennsylvania organizations through its AAA Cares community volunteer program for its second annual AAA Cares Backpack Program. The program provides over 1,000 backpacks filled with school supplies for children in need to help them start the new school year off on the right […]
Women Pioneers of the Automotive Industry
Some of the great features and technologies in your vehicle were developed by women who didn’t like the original method and invented a better solution. To celebrate Women’s History Month, which just took place this past March, we’d like to honor and recognize these brilliant women who are pioneers of the automotive industry. Whether through inventions, technical innovations, […]
Introducing the MBC-1000SD
The MBC-1000SD (Self Diagnosing) tester features improved cable leads that can perform a self-diagnostic check to ensure proper function. Equipped with additional sensors that allow the unit to check for excessive resistance in the cables, the improved tester module quickly determines if the cables need replacement. The tester can also perform over-the-air firmware updates versus […]
WGBI’s Mentorship Program Is on a Mission for Success!
During BCI’s Committee Week, nearly 50 Women in the Global Battery Industry (WGBI) members gathered and celebrated the first anniversary of the women’s affinity group. WGBI is a professional organization, founded to promote and develop the growth of women in the battery industry. The programs and activities help enhance members’ skills and experience, address challenges […]
AAA Mobile Battery Service Vehicles Are Hitting the Streets!
Delivering more than battery service, AAA Clubs are promoting the AAA Mobile Battery Service Program through custom vehicle wraps. Taking advantage of prime real estate and the many miles traveled every day, Clubs are elevating Battery Program awareness to the audience that needs it most: drivers. AAA Ohio Auto Club The new EZLift Ford Ranger […]