Skip to the content

TOOL SPOTLIGHT: Battery Tender

Now that winter is approaching, it’s the perfect time to encourage Members to purchase a Battery Tender for their vehicle. When temperatures drop, battery capacity can be reduced by half! When a battery is discharged, this drop in performance can be even greater. To ensure a car battery can withstand the harsh conditions of winter, talk to your Members about purchasing a Battery Tender.

How do I explain the benefits of a Battery Tender to a Member?

When a Member purchases their new AAA/CAA car battery, take the opportunity to talk to them about the benefits of adding a Battery Tender to their order. Explain to the Member how a Battery Tender works. It charges and maintains sealed, maintenance-free AGM or flooded lead acid batteries with microprocessor controlled “Smart Charging” for long-term storage and battery maintenance. You can further explain that the Battery Tender is an especially valuable tool right now, as vehicles are sitting unused for extended periods of time. It helps ensure they get the most out of their new car battery purchase. Adding further value, any vehicle or battery-operated piece of equipment not used on a regular basis is a candidate for a Battery Tender charger. Designed to extend the life of any lead acid battery commonly used in automobiles, motorcycles, ATVs, personal watercraft, RVs, boats, airplanes, golf carts, and back-up generator systems, to name a few, the Battery Tender offers convenient versatility for the Member. Advanced technology brings the battery back to a full charge without overcharging, and then floats or maintains the battery for an indefinite period. The Battery Tender Junior and Battery Tender Plus come equipped with alligator clips and ring terminals for easy hookup.

Who should buy a Battery Tender charger?

For more than a year, many Members’ vehicles have sat unused for extended periods of time. Any person owning a vehicle that is not used regularly is a good candidate for a Battery Tender charger. Batteries experience a natural self-discharge of varying degrees, and most lead acid batteries discharge at a rate of one percent per day when not in use. Many newer vehicles have internal systems that require electrical current while not in use to sustain memory and programming features. Over time, a battery will fully discharge. Each Battery Tender unit is short-circuit protected, spark-proof, and includes a safety timer to prevent damage to marginal batteries as well as reverse polarity protection. This easy-to-use and convenient tool is an excellent way to help the Member get the most out of their new AAA/CAA battery.

How do I recommend the right Battery Tender?

The Battery Tender® Junior
Offering much more than a trickle charger, the Battery Tender® Junior is lightweight, compact, fully automatic, and easy to use, especially in small spaces. It is microprocessor controlled and monitors proper battery charge levels, so the Member doesn’t have to. The Junior keeps their battery fully charged, so it’s ready to go when they are!

The Battery Tender® Plus
Is the Member looking for more power? The Battery Tender® Plus holds 50 percent more power than the Battery Tender® Junior, providing a much quicker charge. Vehicles on the roads today come standard with more electronics, resulting in a heavy amperage draw from the Member’s battery, even when their vehicle is turned off. The Plus is strong enough to offset the drain, keeping their battery at peak performance.

How to Order

For questions about the Battery Tender or to place an order, please contact the Club Assist Product Fulfillment Team at