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TOOL SPOTLIGHT: Battery Tender

Although COVID restrictions have begun to lift, many businesses are pivoting their work style to embrace remote work permanently. Vehicles parked for long periods of time and only used for short trips shorten the car battery's life. For those Members continuing to work from home, a Battery Tender is a great tool to offer Members to help ensure their battery is ready to start their car when they are.

How do I explain the benefits of a Battery Tender to a Member?

When a Member purchases their new AAA/CAA Car Battery, this is the perfect time to talk to them about the benefits of adding a Battery Tender to their order. Explain to the Member how a Battery Tender works by charging and maintaining sealed, maintenance-free AGM or flooded lead acid batteries with microprocessor controlled “Smart Charging” for long-term storage and battery maintenance. You can further explain that the Battery Tender is an especially valuable tool right now, as vehicles are sitting unused for extended periods of time. It helps ensure they get the most out of their new car battery purchase. Adding further value, any vehicle or battery-operated piece of equipment not used on a regular basis is a candidate for a Battery Tender charger. Designed to extend the life of any lead acid battery commonly used in automobiles, motorcycles, ATVs, personal watercraft, RVs, boats, airplanes, golf carts, and back-up generator systems, to name a few, the Battery Tender offers convenient versatility for the Member. The advanced technology will bring the battery back to a full charge without overcharging and then float or maintain the battery for an indefinite period. The Battery Tender Junior and Battery Tender Plus come equipped with alligator clips and ring terminals for easy hookup.

Who should buy a Battery Tender charger?

During the last year, many Members’ vehicles have sat unused for extended periods of time. Any person owning a vehicle not used regularly is a good candidate for a Battery Tender charger. Batteries experience a natural self-discharge of varying degrees, and most lead acid batteries discharge at a rate of 1% per day when not in use. Many newer vehicles have internal systems that require electrical current while not in use to sustain memory and programming features. Thus, over time a battery will fully discharge. Each Battery Tender unit is short-circuit protected, spark-proof, and includes a safety timer to prevent damage to marginal batteries as well as reverse polarity protection. This easy-to-use and convenient tool is an excellent way to help the Member get the most out of their new AAA/CAA Battery.

How do I recommend the right Battery Tender?

The Battery Tender® Junior
Offering much more than a trickle charger could offer, the Battery Tender® Junior is lightweight, compact, fully automatic, and very easy to use, especially in small spaces. It is microprocessor controlled, and monitors proper battery charge levels so the Member doesn’t have to. The Junior keeps their battery fully charged, so that it is ready to go when they are!

The Battery Tender® Plus
Is the Member looking for more power? The Battery Tender® Plus holds 50% more power than the Battery Tender® Junior, providing a much quicker charge. Vehicles on the roads today come standard with more electronics, resulting in a heavy amperage draw from the Member’s battery, even when their vehicle is turned off. The Plus is strong enough to offset the drain, keeping their battery at peak performance.

How to Order

For any questions about the Battery Tender, please contact the Club Assist Product Fulfillment Team at