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Wisdom Behind Battery Programs

The Club Assist Advantage

As the needs of today's drivers change to meet the demands of our fast-paced, increasingly mobile lifestyles, mobile and fixed-site battery service business models must adapt to meet these changes. A meaningful, excellent experience at the roadside is a critical component for motoring club membership sustainability. Providing an effective battery service business is essential in driving that component.

Club Assist works tirelessly to ensure that our clients and Battery Service Providers have the crucial technical knowledge and soft skills needed to deliver the best battery replacement service possible to their Members and customers. Our proven programs are specifically designed to result in increased Member and customer acquisition, satisfaction, and retention. Club Assist supplies a comprehensive range of branded automotive batteries, customized vehicle testing equipment, logistics and fulfillment services, and training and marketing support programs. We offer a variety of time-tested, market-proven, customizable operating models, tailored to meet the individual requirements of each client partner.



Club Assist has built solid, long-term relationships with an international array of strategic suppliers, allowing us to provide the finest automotive batteries and mobile roadside support tools in the world. Our high-quality battery products meet ISO9001 quality systems and ISO14001 environment system accreditation.

Partnering with trusted motoring clubs and automotive services companies throughout the U.S. and Canada, Club Assist collaborates with our clients to help enhance the customer experience through the provision of automotive batteries, state-of-the-art testing and diagnostic equipment, and tools related to battery replacement. Our programs are pivotal in delivering increased customer satisfaction and retention in these markets.

As the North American division of a global roadside and automotive support services company, Club Assist is committed to elevating our clients’ visions to provide excellent customer experiences through their automotive battery service business.



Club Assist was founded in 1991 by brothers Stuart and Brett Davies in Dandenong, Australia. In 1989, the brothers managed their family battery replacement business and discovered an untapped niche in automotive services. At that time, no roadside assistance organizations offered services other than a jump for a dead battery, which only temporarily resolved the problem. Vehicle owners would then visit a local repair shop to have the battery replaced. Seeing an enormous opportunity, the Davies brothers began an 18-month study, researching data on roadside emergency calls from members of the Royal Automotive Club of Victoria (RACV). The study revealed dead batteries as that the most common reason for roadside assistance calls. They presented their findings to RACV, along with a revolutionary solution that would redefine roadside assistance by providing battery replacement at the roadside. RACV agreed to become the very first partner of the newly-born Club Assist.

By 2000, Club Assist's fully-integrated roadside service solution helped create partnerships with National Roads and Motorists Association (NRMA), Royal Automotive Club of Western Australian, and RAC New Zealand. Club Assist migrated across the world in 2001 to partner with the American Automobile Association (AAA) in the United States, and the Canadian Automobile Association (CAA) in Canada. Today, Club Assist supports its motoring club partners in serving more than 66 million Members worldwide. In North America, Club Assist is proud to share three joint venture partnerships with AAA/CAA Clubs, and to have been the Preferred Supplier for the AAA/CAA Mobile Battery Service Program for 20 years.


Australian Heritage

Australian owned, Club Assist has forged worldwide partnerships in the automotive industry. Our global partners have in excess of 66 million Members across the world. We're proud to partner with motoring clubs by providing operations and distribution facilities throughout four countries.