As Vice President of Marketing and Communications, Deena leads the company’s internal and external marketing, communications, and administrative functions with a focus on elevating customer experience and driving measurable impact. She oversees brand management, corporate messaging, digital marketing, and the e-commerce platform, ensuring every touchpoint delivers value and strengthens partner relationships. Her work supports business growth, champions customer success, and amplifies market presence.

Since joining Club Assist in 2014, Deena has leveraged her broad expertise in advertising, marketing, communications, public relations, video production, and event strategy to excel in increasingly influential leadership roles. Having shaped the company’s communications strategy and social media presence, she continues to build brand recognition, amplify executive thought leadership, and lead high-impact initiatives that strengthen customer engagement.

Deena is a graduate of the Zimmerman School of Advertising and Mass Communications at the University of South Florida.