Club Assist has recently spearheaded a groundbreaking initiative with the CAA Battery Working Group through a commercial designed to highlight the reliability and safety of its battery service. Filmed in the city of Toronto, Ontario this past November, this commercial not only showcases CAA’s commitment to excellence but also emphasizes Club Assist’s innovative approach to marketing and brand representation.
Click here to watch the commercial.
A Glimpse Behind the Scenes
One key aspect of this commercial is the use of a real mother and daughter duo, bringing an authentic touch to the message of safety and reliability. This choice underscores Club Assist’s dedication to genuine, relatable storytelling, ensuring that the message resonates deeply with viewers.
To guarantee adherence to the highest standards of brand representation and battery safety, Club Assist staff were directly involved in directing the shoot. Their on-site presence was instrumental in maintaining the integrity of CAA’s message, ensuring that every scene perfectly aligned with CAA values and operational guidelines.
Overcoming Challenges with Creativity
The commercial’s production coincided with a light snowfall preceding the shoot. To maintain a season-neutral backdrop, the production team used brooms to clear snow from the shots, ensuring the commercial’s relevance and appeal across different times of the year.
Understanding the physical demands of the shoot, a fake battery was also used to ease the burden on the talent. This approach not only facilitated a smoother filming process but also highlighted Club Assist’s commitment to safety and comfort for all involved.
A Collaborative Endeavor for Nationwide Impact
This national commercial was brought to life in collaboration with the CAA Battery Working Group, a collective that includes a representative from each CAA Club. This partnership exemplifies a unified approach to addressing members’ needs and enhancing the overall Member experience across the board.
As Clubs begin to incorporate this commercial and accompanying reels into their marketing plans, they tap into a powerful tool for engaging their audience. The commercial not only reinforces the message of reliability and safety associated with CAA’s services but also strengthens their collective identity and mission.
Looking Ahead
This commercial marks a significant milestone in the ongoing partnership between Club Assist and its dedication to providing excellent service to AAA and CAA Clubs alike. It is a testament to the power of collaborative innovation and strategic marketing in enhancing brand visibility and Member satisfaction. By AAA and CAA Clubs leveraging this type of content in their marketing strategies in conjunction with Club Assist’s services, it is a strategic move towards reinforcing the bonds of trust and reliability with AAA and CAA Clubs and their Members.
Interested in learning more about how your Club can utilize these services and create your own commercial? Contact your Club Assist Representative to set up a meeting with one of our Marketing team members today!